Bobby Renteria

AI & Platform

Lead a design team across three product areas at Rocket: enterprise AI capabilities, the operations platforms that power the company's loan processing workflows, and internal enablement surfaces for engineering and marketing. Partner with product, engineering, and AI leadership to define how AI shows up in the hands of team members and customers.

Founded and actively leading FutureCraft, an org wide program building AI fluency across the design team through AI hackathons, monthly enablement and training sessions, and shared experimentation practices.

Key projects: Navigator, Pathfinder AI, Synopsis, Taskforce, Rocket Analytics, FutureCraft, Engineering & Marketing Enablement Platforms

Product Design, Brand & Marketing

Player coach on a small design team covering product, brand, marketing, and web for a visual development platform used by 1.5M developers. Shaped the design surface across every touchpoint where the FlutterFlow community encountered the product.

Shipped FlutterFlow 5.0, a major platform release that introduced new capabilities for the developer community and reset the product's craft bar.

Led design and branding for FFDC24, FlutterFlow's flagship developer conference, from identity through to the on the ground experience.

Delivered a full refresh of the company's web presence, aligning brand, messaging, and product positioning into a single coherent story.

Key projects: FlutterFlow 5.0, FFDC24

Media: FlutterFlow 5.0, FFDC24

Communities, Mods & Creators

Led the Communities design team, owning the product surfaces for the creators and moderators who keep Discord's communities running. Designed key features hands on alongside the team and served as design chair on Discord's cross team AI advocacy group, shaping how the company evaluated and adopted AI across product.

Shipped multiple 0 to 1 products including creator monetization, AI summaries, and Polls, expanding what creators and members could do natively inside Discord.

Stepped in as interim Safety Design Lead to ship Family Center, Discord's parental safety toolset, navigating the product through a politically sensitive launch.

Chaired the AI advocacy group, building the cross team forum where design, product, and engineering aligned on how Discord would adopt AI responsibly.

Key projects: Discord Shops, Discord Polls, Parent Safety Tools

Media: Family Center, Discord Polls

Reels, Stories & Post Creation

Managed the design team for Reels, Stories, and Post creation tools on Facebook. Partnered with product and engineering to define the creation tooling roadmap across layout, music, effects, and sharing mechanics for a creation surface used at Facebook's scale.

Shipped Reels for Facebook, bringing the format to a new platform and audience.

Introduced co-share, a new creation format that expanded how creators collaborated inside the Reels ecosystem.

Set the design direction for creation tooling across layout, music, effects, and sharing, shaping the everyday surface that millions of Facebook users encountered.

Key projects: Reels for Facebook, Co-Share for Reels, Stories & Posts Creation Tools

eCommerce Platform

Owned UX for GoDaddy's end to end eCommerce experience, growing a small group of designers into a cross functional squad and anchoring a full modernization of how merchants ran their businesses on GoDaddy.

Built Wayfinder, GoDaddy's first eCommerce design system. Unified the product surface, established governance and contribution patterns, and gave multiple teams a shared way to ship consistently.

Led an end to end redesign of the domain purchase flow, one of GoDaddy's highest traffic conversion paths.

Modernized the broader eCommerce experience, aligning storefront, checkout, and order management into a single coherent merchant journey.

Key projects: Wayfinder Design System, eCommerce E2E Redesign, Domain Shopping Redesign

Online Store eCommerce

Lead designer for Online Store, GoDaddy's eCommerce product for small businesses. Shaped the end to end merchant experience from storefront setup through order management, and contributed design for GoDaddy's Super Bowl campaign digital experience.

Designed the end to end merchant experience from storefront setup through order management, defining how small businesses ran their store inside GoDaddy.

Contributed design for the Super Bowl campaign digital experience, connecting broadcast awareness to product conversion on one of GoDaddy's highest visibility moments of the year.

Key projects: GoDaddy Online Store Experience, GoDaddy Superbowl Campaign Digital Experience

An agentic design and development platform. A visual workspace wrapping AI coding agents in a real-time preview, editable DOM, and prompt-first interface. Built for builders who think in both pixels and code.

getprojekt.com

A curated marketplace of hand-picked engineering and design tools selected by indie builders. 23+ categories, community voting, and a weekly newsletter surfacing the best new tools.

snapp.world

A minimal Pomodoro timer for deep work. Ambient soundscapes, streak tracking, task attachment, and beautiful themes. Designed to disappear into your workflow until you need it.

vibetimer.app

An opinionated agentic design framework for product designers who use Claude Code. Pre-configured skills for PRDs, research, wireframes, design systems, and shipping to production.

getever.green

“Robert is a first class design leader and pleasure to work with. He brings a calm, positive energy to all interactions, which helps create an environment where his team, both reports and peers, can rise to any challenge and do their best work. On the work, Robert is a strategic thinker, can cut quickly to the heart of a design problem and clearly communicate what is needed to move forward.”

Mike Francis, Design Program Manager, Facebook

“Robert was an exceptional leader and mentor to me, especially during a challenging time when we had a re-org, and product priority changes. His support and care allowed me to continue contributing to meaningful projects and achieve my goals for the year. Robert's coaching skills are also noteworthy — he provided me with valuable and actionable feedback that helped me reach new heights.”

Yoonji Lee, Staff Product Designer, Meta

“Robert demonstrated consistently that he is willing and able to get as close to the problem as needed, that he can quickly adapt to new information, and balance involvement in parallel projects at different elevations. As a PM, I was grateful to have a design counterpart who could think effectively about the UX/design AND business outcomes.”

Derek Yang, Principal Product Manager, Roblox

“Robert is a thoughtful and effective design leader. As a manager, he cares deeply about those he supports, putting career growth and team up high on the priority list. He's also never one to shy away from rolling up his sleeves and getting into the work himself. A clutch player. Any company would be lucky to have him within their ranks!”

Joshua C. Harris, Design, Discord

“Robert recruited me for my role and managed me directly. He is an amazing human who cared about my needs and mentored me through my different design roles while also teaching me how to navigate corporate culture and advance in my career. He is excellent at aligning teams in a way that facilitates the best level of collaboration.”

Ryan Allen, Leader & Designer

“Robert is a design leader with an infectious aura of positivity and passion. Whether it was improving design & team processes or leading high-level design initiatives, Robert continually opened paths for our team to do our best work possible. He fostered an inclusive environment for cross-functional teams and partners to collaborate and share ideas. Beyond his leadership abilities, Robert is a masterful strategist with a laser focus on improving customer experiences.”

Brady Vontran, Product Designer, Amazon

Design Leadership in the Age of AI

Closing the gap from executive mandates to an inspired design team.

Farewell Phalanges

Why voice might be the real unlock in working with AI.

The Six Human Skills That Make a Great UX Designer

Beyond hard skills like research and wireframes — the human qualities that set great designers apart.

Advice for New or Aspiring Design Leaders

Leading people can be scary and challenging, but it can also be exciting and gratifying.